Prime Wallet App

Designed an intuitive and appealing mobile experience that simplifies financial management while offering essential features like fund transfers, bill payments, spending insights and security enhancements.

Role

UX/UI Designer

Industry

Fintech

Duration

3 months

Stage 1. Empathize - Understanding user needs

At this stage, the goal is to gain a deep understanding of the users — their behaviors, pain points, goals, and motivations related to managing finances.
This involves:

User Interviews & Surveys: Talking to freelancers, small business owners, or digital-savvy individuals to uncover their struggles with budgeting, payments, saving, etc.
User Personas: Creating profiles that represent typical users, including their goals,
tracking spending, frustrations (complex interfaces), and financial behaviors.
Competitive Analysis: Studying similar fintech apps to identify user expectations, common UX patterns, and feature gaps.

Stage 2. Define

Synthesized research into clear problem statements and design goals. Focused on simplifying complex financial tasks and improving user confidence through intuitive features and flows.

Stage 3. Ideate - Generate Solution

With clarity on the problems, this phase explores multiple creative solutions.
This includes:
- Sketching and Wireframing: Quick sketches or low-fidelity wireframes to visualize possible layouts and flows.
- Brainstorming Features: Such as smart budgeting tools, predictive analytics, or personalized financial tips.
- User Flows: Mapping the journey users take to complete tasks like transferring funds or setting saving goals.

Stage 1. Empathize - Understanding user needs

At this stage, the goal is to gain a deep understanding of the users — their behaviors, pain points, goals, and motivations related to managing finances.
This involves:

User Interviews & Surveys: Talking to freelancers, small business owners, or digital-savvy individuals to uncover their struggles with budgeting, payments, saving, etc.
User Personas: Creating profiles that represent typical users, including their goals,
tracking spending, frustrations (complex interfaces), and financial behaviors.
Competitive Analysis: Studying similar fintech apps to identify user expectations, common UX patterns, and feature gaps.

Stage 2. Define

Synthesized research into clear problem statements and design goals. Focused on simplifying complex financial tasks and improving user confidence through intuitive features and flows.

Stage 3. Ideate - Generate Solution

With clarity on the problems, this phase explores multiple creative solutions.
This includes:
- Sketching and Wireframing: Quick sketches or low-fidelity wireframes to visualize possible layouts and flows.
- Brainstorming Features: Such as smart budgeting tools, predictive analytics, or personalized financial tips.
- User Flows: Mapping the journey users take to complete tasks like transferring funds or setting saving goals.

Stage 3. Prototype & Test - Presentation of Designs

This final phase turns ideas into tangible, testable designs.

Steps include:

High-Fidelity Prototypes: Interactive mockups built in tools like Figma or Framer, showcasing real UI components and flows.
User Testing: Conducting usability tests with actual or potential users to gather feedback on the experience, clarity, and satisfaction.
Iteration: Refining based on insights — improving navigation, reducing cognitive load, or rethinking interactions that felt confusing.

The goal here is to validate the solution before development — ensuring the design not only looks good but truly solves the user's problem.

Outcomes

The result was a user-centered, intuitive fintech mobile app that simplifies money management through clean design and smart features.
By grounding the process in real user insights and iterating through testing, the final solution improved clarity, reduced cognitive load, and increased user confidence in managing finances.
The app now delivers a seamless experience that balances functionality with a modern, approachable interface — ready for development and real-world use.

Outcomes

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